JWC Media

 

 

• Led social media efforts, increasing Facebook likes by more than 70 percent.

• Increased average post reach on Facebook from 325 to over 1,000. Leveraged social media presence across multiple properties to boost engagement, reach and traffic.

• Increased digital audience by more than 50 percent in less than six months. Average monthly page views rose from 118,000 to more than 238,000.

• Expanded e-newsletter from five days a week to seven days a week greatly improving weekend traffic.

 

 

Patch

 

Worked on a national level to maintain and grow the audience of Patch's network of 905 hyperlocal websites:

 

• Created a national content plan for Patch that included a redesign of the Patch.com homepage. Traffic to the homepage increased to 500,000 page views a month.

• Planned traffic reciruculation strategies for Patch.com, boosting traffic and engagement.

• Used social media to distribute content and build a core audience of dedicated followers

• Used SEO best practices, social media, and metrics anaylsis to improve traffic, drive engagement and build a dedicated core audience across the Chicago area

• Programmed enewsletters that had an open rate of 40 percent and click through rate above 20 percent

• As a field level supervisor, oversaw the improvement of under performing sites in one instance boosting traffic in less than a year from an average of 15,000 unique visitors to more than 40,000

• As a manager of 20 sites grew total audience to more than 800,000 UVs while also increasing key engagement metrics

• Led community outreach efforts and blogger recruitment for Palatine Patch which became the UGC model for Patch.com