Keypath Education

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• Led automated email marketing efforts, conducting trainings and rolling out company wide strategy including the creation of emails, email templates and the deployment of a metrics tool

• Supervised two content managers and created a network of freelance writers and subject matter experts

• Conducted brand workshops for all university partners, creating program level content plans that were then implemented and used to improve conversion rates on websites

• Led efforts to secure a customer data platform allowing Keypath to have a more complete view of visitors and customize messaging to fit the user experience

JWC Media

 

• Created a new CMS and redesigned three of the company's six web properties creating efficiences, boosting traffic and bringing consistency to branding.

• Reduced the number of URLs for web properties from six to one, improving SEO, increasing traffic and bringing coherence to digital presence.

• Integrated print and digital operations, reducing annual content costs by more than $100,000.

• Worked with advertising to develop sponsored content product for digital properties.

• Added all of the company's web properties to Double for Publishers, allowing for better management of campaigns.

 

 

Patch

 

At Patch.com I worked on a national level to implement an innovative new content strategy that integrated technology and community engagement. My experience includes:

 

• Creating a plan to reorganize the editorial structure of the company

• Conducting national webex trainings in web-based journalism, such as proper aggregation, best SEO practices and user-generated content recruitment.

• Leading a team of 10 contrators in implementing a new content strategy to boost effeciency and engagement.

• Leading team meetings in Chicago on metrics anaylsis and content strategy.

• Brainstormed custom content campaigns and implemented the campaigns for national clients.

• Editing and producing content while providing guidance to journalists in the field

• Working to develop and foster community partnerships while leading marketing and outreach efforts.