I devised national and local digital content strategies for hyperlocal websites. As a manager, I implemented those strategies at the field level:

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Keypath Education

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• Led digital content strategy for 14 university partners in North America and Europe

• Created content to highlight academic programs in vertical subject areas including nursing, education, business and engineering

• Worked with third-party websites to publish sponsored content and guest blogs to establish university partners as thought leaders and boost SEO through inbound links

• Collaborated with SEO specialists to ensure websites were optimized for search, ranking for keywords and converting visitors into potential leads

• Led email marketing efforts which included overseeing the creation of emails, email templates and their deployment via the cloud-based platform Silverpop

• Expanded Social Media reach through the creation of social media calendars and the targeted boosting of social media posts

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JWC Media

• Created a new CMS and redesigned three of the company's six web properties creating effeciencies, boosting traffic and bringing consistency to branding.

• Integrated print and digital operations, reducing annual content costs by more than $100,000.

• Increased digital audience by more than 50 percent in less than six months.

• Worked with advertising to develop sponsored content product for digital properties.

• Improved quality of weekly print news product by making it more timely and by leveraging web content.

• Expanded e-newsletter from five days a week to seven days a week, greatly improving weekend traffic.

 

 

Patch

 

• Implemented a national content plan that generated 1 million page views per week and utilized social media tools.

• Introduced a new content strategy to optimize efficiency and audience engagement.

• Analyzed metrics for informed decision-making.

• Led user-generated content recruitment efforts in the Chicago area for Patch. I assisted in writing a case study of Palatine Patch as an example of successful UGC recruitment for the company.

• Organized and led election coverage in Chicago area in 2010 and 2012

• Developed a strategy to boost content and improve traffic for Patch sites on Saturday and Sunday. The strategy included a feature that generated 14,000 to 15,000 page views a week and increased enewsletter open and click through rates throughout Chicago.

• Created a web-based reporting position that utilized iFrames, online resources, and aggregation to boost content and traffic on all Chicago sites. The position later was adopted and rolled out nationwide on 900 sites.